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Welcome to Farming Matters

Welcome to Farming Matters
Mannion, Head of Livestock Procurement, introduces Farming Matters.

Welcome to our spring newsletter.

Looking back we had a good Christmas trade on fresh meat and I’m pleased to say sales have continued to be positive moving into the New Year. Since our last edition we have launched our Match and More card. The card is unique to the industry and offers our customers a fantastic opportunity to earn points against products which may be cheaper elsewhere including at discounters.

Lamb prices remain firm and are tracking ahead of last year with kill numbers up 3% year on year. Cattle prices have increased following the Christmas period, but have now stabilised.

The pig market remains depressed fuelled by the Russian ban on European pork. The market has also seen an increase of pork imports from Europe, driven by the exchange rate being in the European pork processors’ favour. Morrisons, however remains firmly committed to supplying fresh British pork.

I would like to personally offer my congratulations to Neil Rowe on winning the Farmers Guardian Beef Innovator of the year award; we all had a fantastic night. The Harrison & Hetherington Finance scheme is really coming together at the moment and it offers an exciting future, you can find out more on page six.

Here at Morrisons we operate to the highest standards in everything that we do. With welfare recently being highlighted in the media, we are proud to say our Woodheads abattoirs always put animal welfare to the fore, it is paramount to our business. We are pleased to announce the introduction of the industry leading WATOK qualification.

We are also proud to be one of the first in the industry to adopt the British Meat Processors Association code of practice on the purchase of cattle. There is more about this new code on page five.

Summer will soon be upon us and I hope to see people out and about at the various events we will be visiting.

I hope you enjoy reading this edition of Farming Matters.



Joe Mannion
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